MILAN, July 19 (Reuters) - The Italian Football League are threatening a chaotic splitting of the fixture list unless television companies agree to a deal for eight clubs without pay-per-view contracts for next season.
Italy's two digital television platforms, Tele Piu and
Stream have rejected a combined 80 million euro deal with the eight clubs.
'It is obvious that if there is no accord, we will find
alternative solutions for those eight clubs in Serie A without
television contracts,' League president Adriano Galliani told
the daily Gazzetta dello Sport on Friday.
'We would play four at home and four away at different
times....so that the matches could be sold to private companies,
in syndication or to pay TV,' Galliani added.
The uncertainty surrounding the television deals, a vital
source of income for clubs, is adding to the woes of Italian
clubs who are already having to deal with heavy losses and
growing debts.
The League chief also said that the big clubs who have
contracts would support the eight by not agreeing to play games
in the evening for television purposes.
'This is our way to put pressure on the television
companies. It is not a threat but it is our only way to protect
and therefore to sell the matches of the eight clubs. I hope
though that we won't reach that stage,' said Galliani.
NIGHTS OUT
Should the threat be carried out, games would be spread
across different kick off times throughout the weekend with the
pay channels missing out on the popular late Sunday night
clashes between the big teams.
That would allow the eight to sell the rights to each game
on an individual match-by-match basis but would lead to fixture
chaos for fans.
The eight teams without contracts are Atalanta, Brescia,
Chievo, Perugia, Piacenza and promoted Empoli, Como and Modena.
Loss-making Stream and Telepiu are seeking to reduce the
prize of rights for smaller teams but are tied into long-term
deals with some of the big-name clubs. Further financial strife
looms if a proposed merger between the two goes through.
Juventus have a contract with Telepiu which runs until the
end of the 2004-05 season and last year pocketed 59.39 million
euro from the deal, Gazzetta said.
The League are also without an agreement yet with state
television station RAI for a highlights package.
Gazzetta said RAI have offered to pay little more than half
of last season's 89 million euro ($89.69 million) deal.
'We won't sell the product at the price proposed by RAI,'
said Galliani.
'The turnover for RAI for 2002 is perfectly in line with
that of 2001. I don't see why the amount paid last year should
be dramatically reduced.
'They are offering 40-50 percent less, there is no logic in
this move, why is football being so undervalued by the
management of RAI?' said Galliani.
Although a battle over highlights rights with RAI is an
annual affair in Italian soccer, the general slump in the
advertising market is clearly making RAI wary of making another
big expenditure on the game in a year where they forked out
heavily for the rights to the World Cup finals.